Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, Advertising, or any related field.
• No. of years of relevant work experience: 2-5 years relevant experience in a communications role

Duties and Responsibilities:

• Provide leadership & direction to department members.
• Maintains a positive work environment with the guidance of the company’s core values.
• Write Email blast/marketing, social media content, blogs and sales presentations.
• Conceptualize marketing campaigns for applicants and sales clients.
• Assist with the development of email sequence marketing content.
• Assist with educating the Sales Unit on writing compelling emails.
• Contribute to SEO writing and set-up.
• Develop and maintain the company’s communication tone.
• Write copy for web pages.
• Create sales decks and company brochures.
• Develop and maintain branding guidelines.
• Manage social media channels and advertising placements.
• Establishes, maintains and takes charge of press/media relations.
• Monitor and take appropriate action on online campaign analytics.
• Develop a social media calendar.
• Craft and send regular newsletters with company updates.
• Develop protocols for managing communication crises should they arise.
• Coordinate with designers in creating marketing assets.
• Initiate strategic planning of content distribution and management for brand partnerships.
• Provide monthly reports, insights, and trends on website users/applicants.
• Set up and publish monthly Facebook ads.
• Coordinate with the Development Department when pursuing Growth initiatives as needed.
• Perform other relevant tasks as may be assigned from time to time.